good-bye faux objectivity

On April 27, 2009, in Politics, by Henshaw

The level of press the mainstream media has devoted to Obama is unprecedented. The lovefest began on day one and it’s never stopped.

The nonpartisan research group Center for Media and Public Affairs along with California’s Chapman University released a study that found the nightly newscasts devoted 27 hours, 44 minutes to Pres. Obama’s presidency in his first 50 days. That compares to 7 hours, 42 minutes for Pres. George W. Bush and 15 hours, 2 minutes for Pres. Bill Clinton during the first 50 days of their first terms.
Not only has Obama gotten more coverage, but that coverage has been more positive than his predecessors.
On the ABC, CBS, and NBC evening newscasts, 58% of all evaluations of the president and his policies have been favorable, while 42% were unfavorable. That compares with 33% positive in the comparable period of Bush’s tenure and 44% positive for Pres. Clinton.

Wow, the press loves Obama even more than Clinton. The first 50 days of the Bush administration occurred in rather peaceful times. The economy was entering a small economic recession, but nothing close to what we’re facing today. That being said it would make logical sense that Obama would face harsher criticism during these perilous times than Bush received. Well, the press is basically an arm of the White House, except for Fox.

The first half hour of Fox News’ “Special Report with Bret Baier,” which the study says most closely resembles the network evening newscasts, devoted 10 hours 24 minutes to the Obama administration, nearly as much airtime as CBS gave him.
But Fox News stands apart from its competitors here – only 13% of comments* were considered favorable. On ABC, 57% of the comments were favorable, compared to 58% for CBS and 61% for NBC.

Fox is definitely less friendly to Obama. Basically the idea of “objective journalism” is over. Each network is slowly but surely moving towards a niche audience. Fox was the answer to market dominated by liberal news coverage. Now that Fox has exploited this market MSNBC has tailored their news to liberals. That leaves CNN, ABC, and CBS in the lurch. They were already tilted to the left. What do they do now?

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