There’s a new trend in advertising. First Dodge released an advertisement featuring George Washington driving a Challenger. Now Bud Light has its own version of the Founding Fathers. Just in time for the Fourth of July Bud Light commercialized its take on the Declaration of Independence. The commercial is a bit tasteless for me, but I’m sure it will be a big hit with the target audience.
Neither one of these companies is under complete American ownership. Anheuser-Busch is owned by a Belgian company. Not that that’s necessary a bad thing, but there’s something about these commercials that reminds me of the movie Idiocracy.
For those who have not seen Mike Judge’s view of the future it’s a lot like the characters in a common Bud Light commercial. People are completely stupid, unable to do anything except pursue pleasure, and they’re ruled by morons. We’re already ruled by morons, so there’s not much further to go. Here’s a scene from Idiocracy where the main character (Luke Wilson) explains that Brawndo (Gatorade) is killing the crops. Brawndo’s marketing is so persuasive that he can’t seem to make them understand that plants need water (FOX is blocking this video in some areas. Here’s an alternative link).
This might seem like it’s ridiculously over the top, but 25% of Americans don’t even know who the United States fought in the Revolutionary War (it was Ireland, by the way). The Entertainment Age is slowly but surely rotting the brains of the American people.
Recent Comments