Club Soda did a great job summing up the political ramifications of an actual Green Police. Last night’s Audi ad was great because it appealed to both groups. Please read David Roberts’ article today in the Huffington Post. The same site that brought the world Katrina Cannibalism has this take on the Green Police ad:
The ad only makes sense if it’s aimed at people who acknowledge the moral authority of the green police — people who may find those obligations tiresome and constraining on occasion, who only fitfully meet them, who may be annoyed by sticklers and naggers, but who recognize that living more sustainably is in fact the moral thing to do. This basically describes every guy I know.
In other words David Roberts is okay with a police state as long as it suits his political beliefs. This is the great thing about totalitarianism. Someone ultimately gets to be in control. Everything is cool until someone has a gun in your face telling you to stop emitting C02.
Anyway, the point of my post today is to discuss what I thought was the best advertisement last night during the Super Bowl.
Google’s Parisian Love ad is simple. Google’s service is simple. The ad told a story and the sole focus was the brand. From a marketing perspective it was perfect. Evidently Microsoft’s search decision engine Bing is slowly gaining traction. Google has never advertised like this before. Plus, the fact there was a Google ad and nothing for Apple must make someone unhappy.
I still remember the first time I used Google to search. It was a refreshing way to search. Google was uncluttered and it actually provided good search results. The competition at the time was so poor that Google has gone on to dominate the Internet search space. I use the Google toolbar, and I have to admit it’s very difficult for me to try to use another search engine. Microsoft has been trying (I’ll give them that), but Live Search never really gained much traction.
The Internet needs a better search engine to push Google. It’s not good to have one behemoth running searches. Microsoft debuted Bing last week as its new “decision engine.” Bing is great. I’ve been using it for a week and it does everything I would expect from a search engine; however, there are some issues. At home I use Google Chrome as my browser. I like Chrome because it’s so much faster than Firefox, and Internet Explorer is just terrible. I’m hoping Firefox gets better because I like the plug-ins and I like the fact that I’m able to control searches. With Google Chrome you’re basically stuck with their search. It’s funny, because isn’t that exactly why Microsoft got in trouble? I should mention that Chrome allows the user to change the default search, but you’re still stuck with just one option.
Google also has an edge with its blog search. Bing will likely add that feature at some point, but I really like that about Google. With Bing I’ll likely switch back to Firefox, keep the Google toolbar, and make Bing my default search engine. I’ll find some kind of Wikipedia plug-in to work with Firefox. I’ll have no problem using Bing, especially when Google contributes so heavily to the Democrat party.
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