The ad only makes sense if it’s aimed at people who acknowledge the moral authority of the green police — people who may find those obligations tiresome and constraining on occasion, who only fitfully meet them, who may be annoyed by sticklers and naggers, but who recognize that living more sustainably is in fact the moral thing to do. This basically describes every guy I know.

In other words David Roberts is okay with a police state as long as it suits his political beliefs. This is the great thing about totalitarianism. Someone ultimately gets to be in control. Everything is cool until someone has a gun in your face telling you to stop emitting C02.

Anyway, the point of my post today is to discuss what I thought was the best advertisement last night during the Super Bowl.

Google’s Parisian Love ad is simple. Google’s service is simple. The ad told a story and the sole focus was the brand. From a marketing perspective it was perfect. Evidently Microsoft’s search decision engine Bing is slowly gaining traction. Google has never advertised like this before. Plus, the fact there was a Google ad and nothing for Apple must make someone unhappy.